📍 Location
We’re based in Hyderabad and believe the best work happens when the team is in the same room.
🚀 About Hivel
Hivel is building an AI-native platform for engineering teams.
We help engineering leaders understand how software actually gets built, combining real-time engineering analytics with AI-powered insights to eliminate bottlenecks, accelerate delivery, and improve business outcomes. The market loves the product, and now it’s time to scale the story.
🎯 The Mission
We’ve built a product the market loves and most importantly that they need; now we need to tell the world that we exist.
The GTM Engineer will be a part of the GTM Engineering team and will collaborate with existing GTM engineers to build scalable systems.
The GTM Engineer is a "systems-first" growth leader responsible for building the technical and strategic infrastructure that powers the company’s revenue engine. Unlike a traditional marketer who executes campaigns, the GTM Engineer designs the blueprints and pipelines that make those campaigns scalable, repeatable, and data-driven. You will own the “how" of the Go-To-Market strategy, translating high-level business goals into automated workflows and measurable pipeline. This is a High-Impact / Central Growth Role with a focus on building Growth Systems, Automation Architecture, and Demand Engines
đź§© Your Quest
1. GTM Architecture & Strategic Modeling
ICP & TAM Mapping: Define the Ideal Customer Profile (ICP) and build Total Addressable Market (TAM) models to guide marketing focus.
System Design: Architect multi-channel plans (ABM, Outbound, Nurture) as "engines" rather than one-off tasks.
2. Technical Stack & Data Engineering
Integrations: Co-ownership of the MarTech stack, including HubSpot, Clay, GA4, and session analytics (e.g., Clarity).
Signal-Based Flows: Build automated pipelines triggered by tech-stack changes, hiring trends, or funding signals to power account scoring.
Data Hygiene: Maintain lead routing, lifecycle automation, and attribution integrity to ensure a seamless handoff to Sales.
3. Campaign Engineering & AI Implementation
Automated Personalization: Execute end-to-end campaigns (ABM, retargeting) using AI (LLMs/GPTs) to scale human-quality messaging.
Growth Loops: Identify successful blueprints and replicate them across different industries or ICP segments.
AI Fluency: Deploy AI-assisted workflows for content generation, segmentation, and rapid data analysis.
4. Full-Funnel Analytics & Optimization
Dashboarding: Build and monitor reporting from initial reach through to Meetings Booked.
CRO & Behavior Analysis: Use heatmaps and session recordings to diagnose funnel drop-offs and implement iterative improvements.
đź§ Who You Are
Proven track record in B2B Growth, Demand Gen, or Marketing Ops.
HubSpot (CRM/MA), Clay (Enrichment), GA4, and Automation/IPaaS tools.
Expertise in Zapier/n8n/ make.com, APIs, SQL, and CRM architecture is a must.
Systems Thinker: You build for reuse and scalability, not just speed.
High proficiency in data interpretation, experiment design, and SQL/BI tools.
Ability to bridge the gap between technical workflows and executive strategy.
Performance Success Metrics (The "Impact")
In this role, your success is measured by the health of the revenue engine:
Pipeline Velocity: How quickly leads move from MQL to Qualified Meetings Completed.
Attribution Clarity: 100% visibility into which channels are driving Qualified Meetings Completed.
Efficiency: Reduction in Customer Acquisition Cost (CAC) through automation.
Scalability: The ability to launch into a new ICP in days, not months.
💥 What You’ll Get
Early-stage leverage: Join and define the path to $10M+.
Real ownership: Your work directly shapes Hivel’s growth trajectory.
High Learning Velocity: We don’t just move fast; we learn fast. At Hivel, a month of work equals a quarter of growth elsewhere.
High trust, high autonomy: We hire adults, not dashboards, and give you the resources to win.
📣 The Call
If you’re excited by ownership, accountability, and building demand engines that scale, we want to hear from you.
Prepared by a human. Prettied by ChatGPT. ✨